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Hendrik Boeing 29.10.26 Hendrik Boeing 29.10.26

Why High-Quality Promotional Items Are Becoming More Important in the Age of AI

When AI makes content interchangeable, tangible items gain value. Why high-quality promotional items are becoming more important.

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Hendrik Boeing 26.10.26 Hendrik Boeing 26.10.26

Hendrik Boeing in an interview with Studio Pona: Branded Items, Guangzhou, and AI

Hendrik Boeing talks to Studio Pona Brand Journal about branded items versus promotional products, production in Guangzhou, and AI.

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Hendrik Boeing 23.08.26 Hendrik Boeing 23.08.26

The Hotelmaker: Why Brand Clarity Is More Important Than Any Marketing Budget

Interview with Patrick G. Rueff of Hotelmaker.de

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Hendrik Boeing 27.05.26 Hendrik Boeing 27.05.26

Why vintage jerseys are popping up everywhere this soccer summer—and what brands can do with them

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Hendrik Boeing 17.03.26 Hendrik Boeing 17.03.26

How Luxury Is Changing in the Vacation Hotel Industry—Insights from the Beaumier Hotel Group

Interview with Lorenz Maurer (Area General Manager)

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Hendrik Boeing 17.02.26 Hendrik Boeing 17.02.26

Hospitality as a mindset: How Vitra thinks about design, sustainability, and the future of hotels

Interview with Corina Meroth (Director of Hospitality)

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Hendrik Boeing 15.02.26 Hendrik Boeing 15.02.26

Brand Spotlight: Now Now (New York)

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Hendrik Boeing 02.02.26 Hendrik Boeing 02.02.26

Vinyl instead of VIP: Why listening bars are becoming the new hospitality phenomenon worldwide

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Hendrik Boeing 22.01.26 Hendrik Boeing 22.01.26

Interview series "5 questions for..."

Issue 15 with Florian Montag (Apaleo)

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Hendrik Boeing 09.12.25 Hendrik Boeing 09.12.25

Interview series "5 questions for..."

Issue 14 with Iris M. Köpke (LuxusInsider)

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Hendrik Boeing 08.12.25 Hendrik Boeing 08.12.25

Why companies should invest in high-quality accessories

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Hendrik Boeing 08.12.25 Hendrik Boeing 08.12.25

The biggest wellness trends 2026: Why hotels need to think more holistically now

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Hendrik Boeing 19.10.25 Hendrik Boeing 19.10.25

Interview series "5 questions for..."

Issue 13 with Julia Faulhaber (Faulhaber Marketing)

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Hendrik Boeing 19.09.25 Hendrik Boeing 19.09.25

Interview series "5 questions for..."

Issue 12 with Simon Lovermann (Der Greif Studio)

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Hendrik Boeing 11.09.25 Hendrik Boeing 11.09.25

Focus brand: San Vicente Bungalows

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Hendrik Boeing 25.04.25 Hendrik Boeing 25.04.25

Lean luxury: why "more" is simply no longer enough today

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Hendrik Boeing 15.04.25 Hendrik Boeing 15.04.25

Interview series "5 questions for..."

Issue 11 with Luca del Bono (ONDA)

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Hendrik Boeing 25.03.25 Hendrik Boeing 25.03.25

Interview series "5 questions for..."

Issue 10 with David Frei (Hotel Grace La Margna)

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Hendrik Boeing 20.03.25 Hendrik Boeing 20.03.25

Café Couture: Why luxury brands like Prada are looking for a way into gastronomy

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Hendrik Boeing 12.03.25 Hendrik Boeing 12.03.25

From Aston Martin to Bulgari: the future belongs to branded residences

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Journaletter registration

Welcome to the new journal from Brandcraft. Every two weeks, you'll receive exciting updates on current events, inspiring collaborations, and creative personalities from the hospitality industry.

Thank you very much!

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D-81667 Munich

Showroom by appointment

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Contact us

mail@brandcraft.eu
+49 (0)89 24 29 77 77