Interview Studio Pona Brand Journal

Excerpt from the fascinating conversation with Michael Frick from Studio Pona:

Custom-made, premium accessories. A dream for every brand. What brand wouldn’t want its own high-quality leather and canvas accessories? They can be used to position the brand and as a sustainable strategy for building customer and employee loyalty. Brandcraft, led by Hendrik Boeing, specializes precisely in these premium accessories. 

In the interview , he offers insights and explains how important a clear focus on the product and brand is.

Hi, Hendrik! Could you briefly introduce yourself and your brand, Brandcraft ?

I was born in North Rhine-Westphalia and have been living in Munich for a good 20 years. After holding various positions in the publishing industry—including at Penthouse—we brought a few startup ideas to life. In 2011, we founded our B2C bag brand, Souve Bag Co.

The consumer brand Souve very quickly evolved into a focus on the B2B agency business with Brandcraft . Here, we design and produce high-quality, authentic, and always custom accessories and bags for premium brands such as BMW, Marriott, Hugo Boss, and IWC…

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