Iconic: Brandcraft x Versace

Versace is one of the most recognizable names in the world. Founded in 1978 by Gianni Versace, the luxury fashion house immediately became a pioneer in fashion and culture. Under the creative vision of Donatella Versace and the leadership of Emmanuel Gintzburger, it continues to lead the way with a clear vision.

Hendrik Boeing, Managing Director of Brandcraft: “Of course, we were happy to accept Versace’s invitation to provide our live monogramming service for this wonderful evening at the Düsseldorf boutique. On site, we enhanced original pendants from the Italian luxury brand with a personalized, elegant gold embossing for our enthusiastic customers.”

The Energy of Versace is rooted in the clash of irreverent references. The tension between the classic and the contemporary, Italian tradition and cutting-edge innovation, rock music and royalty, myth and modern celebrity. This unique formula shapes a creative culture expressed through now-iconic designs, globally influential imagery, defining fashion moments, and a legacy of innovative Italian craftsmanship. The name Versace stands for a lifestyle and an attitude that celebrate the uniqueness and power of a person who feels the ultimate freedom to be themselves.

The Versace lifestyle encompasses women's, men's, and children's fashion, shoes, handbags, and accessories; Atelier Versace haute couture; eyewear; fragrances; watches; Palazzo Versace hotels; Versace Home home goods; and the Versace Jeans Couture youth collection. Versace has a network of 230 boutiques and 638 licensed stores worldwide.