Le Bristol Paris x Sporty & Rich

The lifestyle label Sporty & Rich in collaboration with the legendary Le Bristol Paris on a capsule collection aimed at the hotel's chic clientele. The co-branded collection of travel essentials includes pyjamas and loungewear as well as upscale sporty basics with a focus on fabrics such as velour tracksuits and coordinating cashmere sweatpants and crew-neck sweaters. Accessories include bags and baseball caps.

"We always want to work with brands that I like, know and admire, and Le Bristol is definitely one of those brands," says founder Emily Oberg. The collaboration strategy has proven to be a successful brand-building exercise for Oberg, who has worked with brands such as Adidas, Clarks and Lacoste, but it is a first for the hotel.

The collection will be presented with a Fashion Week party at Le Bristol. Following the launch in Paris, the collection will be available from September 27 in the Le Bristol boutique, which will be transformed into a Sporty & Rich pop-up, and online.

Hendrik Boeing, founder of Brandcraft , comments: “The iconic hotel brand Le Bristol has understood that it isn’t just an established hospitality brand, but is rooted in the lifestyle sector. To project authenticity to a younger target audience, it has entered into a partnership with an established brand that has built a loyal following over the years. This is a great example of how both brands are leveraging their respective strengths to become even more successful together. Tradition meets lifestyle.”

Link to the carefully curated hotel shop from Le Bristol including various other products. Of course, we are also happy to support our customers in designing individual products or complete collections.