Hotel stores: The new concept stores
The days when a hotel only offered accommodation and gastronomy are (thankfully) over. Hospitality companies that want to establish themselves as lifestyle brands - and not just another fancy hotel in the city - have long since recognized this change. Brands such as Ace Hotels, Soho House, The Hoxton, Aman and The Standard Hotels are investing resources and creativity in the development of their own hotel stores worldwide. The focus is on a careful selection of relevant brands and the development of authentic in-house products that strengthen the brand identity and make the guest experience even more unique.
The overarching goal is always the same: To offer guests an unforgettable experience locally, but one that starts well before they arrive and lasts long after their stay. The supreme discipline is to get people interested in the products on offer, even though they are not (yet) guests of the hotel. In this way, a good hotel store not only creates more attractive movement in the hotel, but also alternative additional sales. What could suit a brand better?
For more than 10 years, we have been designing and producing high-quality, customized accessories, bags and more for international hospitality brands. In addition, we also provide support in the conception and curation of hotel shops.
Our 5 reasons (there are more) why it's worth running an attractive hotel store - both online and offline:
1. customer loyalty
High-quality hotel products are more than just stylish objects; they are tangible memories. These products allow guests to take a part of their exceptional hotel experience home with them to enjoy in their everyday lives. This ongoing connection helps to build lasting loyalty and encourage repeat visits. Exclusive products with the hotel's branding strengthen the emotional connection and turn guests into fans.
2. new customer acquisition
The aim of a good hotel store is to also welcome people outside the hotel as visitors and customers. Why not buy special gifts for your loved ones (or yourself) in a well-curated hotel store? This gives the hotel the chance to monetize a spontaneous "walk-in" and, in the best case scenario, to welcome these guests as hotel and/or spa visitors in the future.
3. competitive advantage
Having its own product line and a well-curated hotel store sets a hotel apart from its competitors. Guests appreciate the exclusivity and the special character that such an offer radiates. The lovingly selected products emphasize the personality of the hotel and offer guests something they can't find anywhere else, adding to the appeal and charm of their stay.
4. additional source of income
Having your own store opens up new revenue opportunities. The sale of these unique, often high-margin products creates an additional source of income that supports the core business of accommodation and gastronomy. This additional revenue can be reinvested in the hotel or hotel store to further improve the guest experience.
5 Sustainability and quality
In today's world, sustainability and quality are of the utmost importance. By offering products made from high-quality, sustainable materials, hotels can emphasize their commitment to the environment and sustainable standards. This not only improves the hotel's positioning, but also appeals to guests who value conscious choices. In addition, employees and partners are filled with pride to be part of the whole.
In summary, it can be said that well-curated hotel products not only contribute to increasing profits, but also to promoting brand identity and customer loyalty and guest satisfaction in the long term.
An excerpt (subjective selection without any claim to completeness) of well-curated hotel stores:
